WebM was released by Google in 2010 as a royalty-free alternative to MP4/H.264 for web video. The H.264 codec carried patent royalties, which made it problematic for open-source browsers like Firefox. WebM, using the VP8 (and later VP9) codec, is free to use for anyone.
Today, WebM/VP9 is the format YouTube uses to serve video to Chrome and Firefox users — meaning billions of daily video views are delivered in WebM without viewers knowing it.